DIGITAL MARKETING
. BRAND STORYTELLING
. KASARAGOD
Mariyam
Thabsheera
I build brand stories that read well and sell well trained in
language, now trained in growth. A digital marketing student, a
working founder, and a strategist who writes her own copy.
BACKGROUND
CURRENTLY
ALSO FOUND OF
BASED IN
BA ENGLISH
MARKETING
STUDENT
HAND MADE
GIFTS
KASARAGOD
ABOUT
A strategist who
writes, and a maker
who sells.
I graduated with a BA in English from Khansa Women's College, which is where I learned to notice how language moves people a sentence that persuades, a story that's remembered. That instinct is what pulled me toward marketing.
Today I'm a digital marketing student, sharpening the craft with real frameworks and I test almost everything I learn on my own small business, Petal & Thread, a handmade gifting studio I run alongside my studies. Every campaign here has been lived through once already, on my own brand, before I offer it to yours.
I care about work that looks considered and sounds human no template language, no borrowed tone. Just a clear plan, well-written, and carried through properly.
PETAL & THREAD - FOUNDER
EDUCATION
BA English, Khansa Women's College
STUDYING
Digital Marketing
FOUNDER OF
Petal & Thread — Handmade Gifting
FOCUS
Content, Strategy & Small Brand Growth
Services &
expertise
A working set of skills, built from studying
the theory and running my own brand on it.
01
Brand Storytelling
Turning a business's reason for existing into words people actually stop for — grounded in an English degree, not a template.
02
Content & Copywriting
Website copy, captions, product descriptions and email content written to sound like a person, not a keyword list.
03
Social Media Strategy
Content calendars and platform plans built around what a small brand can realistically sustain — and grow with.
04
SEO Fundamentals
On-page basics, keyword research and metadata that help the right people find a small business without paid spend.
05
Small & Handmade Brand Growth
Simple newsletter and repeat-customer flows that keep a small audience warm without overwhelming them.
06
Email & Community
Simple newsletter and repeat-customer flows that keep a small audience warm without overwhelming them.
My
growth
so far
A short, honest timeline — not a highlight reel.
01
GRADUATION
BA English, Khansa Women's College
Finished my degree with a sharpened sense for language, structure and how a
story is told well.
02
PETAL &THREAD
Started my handmade gifting business
Began making and selling handmade gifts — and quickly ran into the real
question every small brand faces: how do people find you?
03
TURNING POINT
Enrolled in digital marketing
Went back to studying, this time in marketing,
to answer that question properly
instead of guessing.
04
IN PRACTICE
Applied every lesson to my own brand
Used Petal & Thread as a live case study — testing content, positioning and
small-budget strategy on my own business first.
05
NOW
Taking on client work
Offering the same strategy and storytelling to other small businesses and
makers who want the same clarity.
Certifications
& training
Ongoing coursework alongside my degree —
updated as each one is completed.
Digital Marketing Fundamentals
GOOGLE DIGITAL GARAGE
Content Marketing Certification
HUBSPOT ACADEMY
Social Media Marketing
META BLUEPRINT
SEO for Beginners
SEMRUSH ACADEMY
— replace with your actual certifications, issuers and dates —
Selected
portfolio
Case studies from my own brand and early client work.
crafty_thabshh_
OWN BRAND
Bouquets, Customized Gift Hampers, Special Surprises, Floral Arrangements
Curated Specially For Your Special Day
DM to create yours!!
— swap in real screenshots, links and results as your portfolio grows —
From the
blog
Notes on marketing, writing and running a small brand.
Frequently
asked
Everything people usually ask before we
start.
What is Digital Marketing?
Digital marketing is the strategic promotion of products, services, and brands through digital channels such as search engines, social media, websites, email, and online advertising.
Why is Digital Marketing essential for modern businesses?
It enables businesses to reach targeted audiences, strengthen brand visibility, generate qualified leads, build customer relationships, and drive measurable business growth.
What Digital Marketing services do you provide?
Digital marketing services can include SEO, social media marketing, content marketing, email marketing, paid advertising, website optimization, and analytics.
How does SEO improve online visibility?
SEO optimizes a website and its content to improve search-engine rankings, increase organic traffic, and help potential customers discover the business online.
How can Social Media Marketing benefit my brand?
A strategic social media presence helps increase brand awareness, engage target audiences, establish credibility, and create meaningful customer connections.
How long does it take to see Digital Marketing results?
The timeframe varies depending on the strategy, industry, competition, and objectives. Paid campaigns may generate results quickly, while SEO and content strategies typically require consistent long-term effort.
Can Digital Marketing help small businesses compete with larger brands?
Yes. With precise targeting, cost-effective campaigns, and data-driven strategies, small businesses can effectively reach niche audiences and compete in the digital marketplace.
How do you determine the right Digital Marketing strategy?
A strategy is developed based on the business objectives, target audience, industry, competitors, budget, existing digital presence, and measurable performance goals.
How is Digital Marketing performance measured?
Performance can be evaluated using key metrics such as website traffic, engagement, leads, conversion rates, customer acquisition cost, return on investment (ROI), and campaign performance.
Why should I invest in professional Digital Marketing services?
Professional digital marketing helps businesses implement structured strategies, make data-driven decisions, optimize campaigns, strengthen their online presence, and achieve sustainable growth.
Build Your
Brand
Grow Your
Business
In today’s digital world, your brand is more than just a logo or a business name. It is the impression people have when they discover your business online. A strong brand helps you stand out from competitors, communicate your values, and create a memorable identity that customers can recognize and trust.
A strong digital presence is essential for business growth. Social media, websites, search engines, email marketing, and content all work together to make your business more visible. Consistent and valuable content can increase brand awareness, strengthen credibility, and keep your business connected with your audience.
Digital marketing is not simply about getting likes, followers, or website visitors. The real goal is to turn attention into action. With the right strategy, businesses can attract potential customers, generate leads, increase conversions, and build long-term customer relationships.
Your brand has the potential to grow when creativity meets the right digital strategy. Whether you are starting a new business or looking to take an existing brand to the next level, a clear online strategy can help you reach the right people and achieve sustainable growth. Build your brand with purpose, market it with confidence, and grow your business digitally.
Let's
Connect
Have a brand that needs a clearer story, or a small
business that needs a marketing plan that actually
fits its size? I'd like to hear about it.
mariyamthabshera48@gmail.com